Social networking has been the marketing buzz of the industry. Popular sites such as Facebook have grown exponentially - a great way to reconnect with high school friends who you've completely lost contact with over the past 20+ years. LinkedIn is another online networking site for professionals. The most recent addition to the mix is Twitter - following and being followed by others - still too new to tell its true potential and impact.
What these sites provide in their own way is fulfilling the need of connection in people's daily routines. The Internet has proven to be an invaluable tool for constant contact in a non-threatening manner. It allows the user the ability for self expression through myriad tools such as profiles, photo libraries, icons, groups, etc.
I look forward to the continued progression of this evolving medium and how marketers will ultimately find measurable value by participation and engagement.
SJ
01.16.09
