Seth Godin's (aka the father of Permission Marketing) latest book, TRIBES, has provided me with solace and comfort in these uncertain times.Excerpt from Tribes: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical. It's our nature.
The Internet has eliminated the barriers of geography, cost and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born. Who is going to lead these tribes?
The Web can do amazing things, but it can't provide leadership - that has to come from people who have a passion about something.
Seth Godin is also the most popular business blogger in the world. Visit www.SethGodin.com and click on his head to read his blog.
