What you say, what you do and who you are
We no longer care what you say.
We care a great deal about what you do.
If you charge for hand raking but use a leaf blower when the client isn't home
If you sneak into an exercise class because you were on the wait list and it isn't fair cause you never get a bike
If you snicker behind the boss's back
If you don't pay attention in meetings
If you argue with a customer instead of delighting them
If you copy work and pass it off as your own
If you shade the truth a little
If you lobby to preserve the unsustainable status quo
If you network to get, not to give
If you do as little as you can get away with
...then we already know who you are.
Sunday, April 26, 2009
Sunday, March 8, 2009
The E-volution | March 8, 2009
Seth Godin's (aka the father of Permission Marketing) latest book, TRIBES, has provided me with solace and comfort in these uncertain times.Excerpt from Tribes: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical. It's our nature.
The Internet has eliminated the barriers of geography, cost and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born. Who is going to lead these tribes?
The Web can do amazing things, but it can't provide leadership - that has to come from people who have a passion about something.
Seth Godin is also the most popular business blogger in the world. Visit www.SethGodin.com and click on his head to read his blog.
Friday, January 16, 2009
The E-volution
Social networking has been the marketing buzz of the industry. Popular sites such as Facebook have grown exponentially - a great way to reconnect with high school friends who you've completely lost contact with over the past 20+ years. LinkedIn is another online networking site for professionals. The most recent addition to the mix is Twitter - following and being followed by others - still too new to tell its true potential and impact.
What these sites provide in their own way is fulfilling the need of connection in people's daily routines. The Internet has proven to be an invaluable tool for constant contact in a non-threatening manner. It allows the user the ability for self expression through myriad tools such as profiles, photo libraries, icons, groups, etc.
I look forward to the continued progression of this evolving medium and how marketers will ultimately find measurable value by participation and engagement.
SJ
01.16.09
Wednesday, December 31, 2008
The E-volution
I've decided to start a blog as a mechanism for sharing information and networking among my clients, colleagues, friends and prospects. As I sit behind my monitor contemplating a memorable and thought-provoking opening statement for my first blog..... I've come up with absolutely nothing. Nada. Zip. What an unimpressive start to an innovative and technologically-savvy endeavor for SethJoseph & Co. :-(
Inspiration comes from within however this is truly affected by environmental and societal changes. My lack of inspiration at the moment is a direct result of the Bernie Madoff scandal that has taken its toll on thousands of people locally, nationally and internationally. To think that one human being can intentionally wreak such turmoil and despair in the vicinity of $50 billion is inconceivable. This goes well beyond those extremely affluent who were directly affected. The lasting effect is much deeper - how about the house cleaners, landscapers, and small businesses that depend on these wealthy customers such as jewelry stores, retail stores, restaurants, etc. They say it will take a generation to make up for the losses - how can he live with himself???
As the SVP of Marketing & Campaign for the Jewish Federation of Palm Beach County, our fundraising efforts will be directly affected by the Madoff scandal. More than 1/3 of the membership at the Palm Beach Country Club had investments with Bernie Madoff. This will have a direct correlation to a number of decreased gifts among our critical Major Donors - an anticipated loss of several million dollars in donations. The decreased campaign will impact program budgets and direct allocations for critical social service needs. It will also impact staff positions in an industry that was historically immune to market volatility. Innocent people who have devoted their careers will soon be out of jobs due to the selfishness of one individual. How can we let this happen?
History is history and I am confident we will rise above it all but this comes at a huge cost. Thousands of lives will be adversely affected in the aftermath and I've already had a number of sleepless nights thinking about the ramifications. Our community, the national economy and the Jewish world cannot afford this right now but we must forge forward - collectively we will persevere.
We have to...there is no choice.
SethJoseph
12.30.08
Inspiration comes from within however this is truly affected by environmental and societal changes. My lack of inspiration at the moment is a direct result of the Bernie Madoff scandal that has taken its toll on thousands of people locally, nationally and internationally. To think that one human being can intentionally wreak such turmoil and despair in the vicinity of $50 billion is inconceivable. This goes well beyond those extremely affluent who were directly affected. The lasting effect is much deeper - how about the house cleaners, landscapers, and small businesses that depend on these wealthy customers such as jewelry stores, retail stores, restaurants, etc. They say it will take a generation to make up for the losses - how can he live with himself???
As the SVP of Marketing & Campaign for the Jewish Federation of Palm Beach County, our fundraising efforts will be directly affected by the Madoff scandal. More than 1/3 of the membership at the Palm Beach Country Club had investments with Bernie Madoff. This will have a direct correlation to a number of decreased gifts among our critical Major Donors - an anticipated loss of several million dollars in donations. The decreased campaign will impact program budgets and direct allocations for critical social service needs. It will also impact staff positions in an industry that was historically immune to market volatility. Innocent people who have devoted their careers will soon be out of jobs due to the selfishness of one individual. How can we let this happen?
History is history and I am confident we will rise above it all but this comes at a huge cost. Thousands of lives will be adversely affected in the aftermath and I've already had a number of sleepless nights thinking about the ramifications. Our community, the national economy and the Jewish world cannot afford this right now but we must forge forward - collectively we will persevere.
We have to...there is no choice.
SethJoseph
12.30.08
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